29 Dec Asmita Singh Recognized as a Leader in Digital Marketing
Travel Leaders Group’s VP of Marketing Named to “50 Women You Need to Know in MarTech 2018” List
New York, NY (Dec. 29, 2017) — Travel Leaders Group’s Asmita Singh, Vice President of Marketing and Demand Analytics, has been named one of “50 Women You Need to Know in MarTech 2018” by MarTech Exec, the trade site for executives at the intersection of the Marketing and Technology fields.
In her role with Travel Leaders Group, Singh oversees all marketing activities for the award-winning luxury travel brands Protravel International and Tzell Travel Group. Singh is responsible for building digital marketing strategies as well as operations for driving revenue growth, and designing multi-channel buyer-centric demand generation programs.
“It’s no surprise that Asmita Singh has received this well-deserved recognition,” said Gail Grimmett, President of Travel Leaders Luxury Brands. “Asmita has brought innovative thinking to our team, helping our best-in-class travel agents amplify their stories to travelers. Her expertise in multi-channel marketing has been beneficial in taking our high-end luxury travel brands to the next level.”
At Travel Leaders Group, Singh has been instrumental in the launch of Vacation.com, a new content site launched to inspire, inform and guide travelers through their planning process, making every step—from researching a destination to connecting with the ideal travel expert—as rewarding as possible.
Singh has more than 12 years of marketing experience with a focus on technology, advanced analytics and optimization. Prior to joining Travel Leaders Group, she was Vice President of Digital Experience & Marketing Optimization for PR Newswire, where she managed the global digital experience, reporting and analytics, and marketing technology teams. She has also worked with S&P and Unilever.
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About Travel Leaders Group
Travel Leaders Group (www.travelleadersgroup.com) is transforming travel with a commitment to our vacation and business travel clients through our progressive approach toward each unique travel experience. Having already assisted millions of travelers, Travel Leaders Group manages leisure, business and franchise travel operations under a variety of diversified divisions and brands. With over 7,000 agency locations, Travel Leaders Group ranks as one of the industry’s largest traditional travel agency companies.
About Protravel International LLC
Protravel International LLC is a Travel Leaders Group company. Founded in 1984, Protravel International LLC is a full-service, dynamic travel company with an award-winning reputation. Protravel is headquartered in New York City and supports 20 locations throughout the United States and the United Kingdom, plus a network of hosted agents in all corners of the U.S. Today, approximately 1,000 people make up the Protravel organization. Our expertise in destination, international faring and competitive products – coupled with our superior network of contacts in the airline, hotel, cruise and hospitality industry – makes Protravel one of the most powerful selling forces in the travel industry.
About Tzell Travel Group
Tzell Travel Group – as part of Travel Leaders Group – is currently ranked first among the nation’s largest corporate travel management companies, according to Business Travel News. Tzell maintains its headquarters in New York City and has offices in 20 states.
In everything it does, Tzell Travel Group places the highest priority on both its clients and its agents. For the individual traveler, Tzell addresses value, convenience, comfort and safety, with its customized quality traveler services. For the corporation, Tzell offers a broad product line of cost containment, meeting services and comprehensive travel management programs.