Travel Leaders Group Honored with Best Digital Marketing Campaign from a Travel Retailer Award

Recognized for #MyRoyalAdventure Campaign during recent Digital Travel Summit

New York, NY (May 23, 2018) — Travel Leaders Group took top honors in the recent Digital Travel Choice Awards for Best Digital Marketing Campaign from a Travel Retailer. The award was presented at the recent Digital Travel Summit held in Las Vegas.

Travel Leaders Group was recognized for the #MyRoyalAdventure online campaign conducted in partnership with Royal Caribbean International which featured the creation of a social content hub,, that aggregated Royal Caribbean cruise guests’ user generated content with the objective of driving leads to Travel Leaders travel agents.

Through a combination of Facebook ad re-targeting, look-a-likes and conversion optimization ads from social media platforms, the campaign was a tremendous success. The hub showcases a broad cross-section of engaging original posts and beautiful, authentic photography from Royal Caribbean cruisers while driving sales leads to Travel Leaders travel advisors.

“We are extremely honored to have received this award for the #MyRoyalAdventure campaign, which not only achieved our business objectives but also brought a lot of fun and joy to Royal Caribbean fans who were able to see their vacation posts and photography highlighted,” said Stephen McGillivray, CTC, Chief Marketing and Communications Officer for Travel Leaders Group. “Consumers love to capture and share images while on vacation and this campaign was a great way to tap into that while connecting travelers to highly experienced, professional travel agents.”

Added Joanne Schimelman, Vice President of Sales and National Accounts for Royal Caribbean International, “We are thrilled to have collaborated on this innovative and dynamic social platform with Travel Leaders Group.  The #MyRoyalAdventure campaign has brilliantly enabled the Royal Caribbean story to be authentically shared through our mutual guests.”

The Digital Travel Summit is an annual digital marketing, e-commerce strategy and customer engagement event for travel, hospitality and leisure companies focused on helping travel industry retailers fully harness digital strategies and technology. 2018 was the first year an awards program has been featured as part of the event.


About Travel Leaders Group

Travel Leaders Group ( is transforming travel with a commitment to our vacation and business travel clients through our progressive approach toward each unique travel experience. Having already assisted millions of travelers, Travel Leaders Group manages leisure, business and franchise travel operations under a variety of diversified divisions and brands. With over 7,000 agency locations, Travel Leaders Group ranks as one of the industry’s largest traditional travel agency companies.

2018: Year of the Travel Agent

Travel Leaders Group has named 2018 Year of the Travel Agent. Over the last decade, the travel agency industry has flourished through technology, the growth of travel options and personalized service. Travel Leaders Group represents more than 52,000 travel agents with unmatched expertise in 135,000 destinations and 53,000 areas of interest. Travelers and suppliers have rediscovered the value a professional travel advisor delivers to the travel experience. Travel agents help to move people around the world, and keep our economy growing.