TL Network Launches and its Award-winning Lead Generation Tool, Agent Profiler, for Canadian Travelers

New site enables travelers to easily find the most appropriate travel agent to serve their needs.

Toronto, Canada (February 2, 2017) — This month, TL Network Canada ( – part of the travel industry’s largest travel agency organization – officially unveiled its new, mobile-friendly website The website also features the award-winning lead generation tool Agent Profiler, which enables consumers to find the perfect travel agent for their needs by selecting from a full-range of travel specialties, destinations and other search options.  Nearly 400 TL Network Canada Affiliate Members are currently displaying an agent profile, with more Members being added daily.  The website’s dynamic homepage guides visitors to vacation options such as “Adventure Vacations,” “Beach Vacations,” “European Culture,” and “Honeymoons” to improve their connections with the most-qualified travel agents to meet their needs, resulting in high-quality leads for Members.

“Our data reveal that travelers are far more interested in connecting with a travel expert based on that agent’s knowledge and experience with a particular destination or travel interest specialty than based solely on the agent’s physical location,” noted Roger E. Block, CTC, President of TL Network. “As a result, our new site is all about the user experience to enable consumers to more easily find the most appropriate travel agent to serve their needs. Agent Profiler is a proprietary tool that helps guide those consumers who seek a personal connection with a trusted, qualified travel advisor.”

Agent Profiler, which generated more than 100,000 leads in 2016 to the combined U.S. and Canadian versions of the organization’s websites, is one of TL Network’s major product offerings available to its travel agents since the formation of TL Network Canada. The capabilities of this exclusive technology allow agents to create blog posts and multiple profiles based on their areas of specialties, add images to a photo gallery and invite clients to add ratings and reviews of their services.

“Since this year’s official January 1 launch of TL Network, there has been a steady increase in the number of agents opting to be displayed via Agent Profiler, and that growth is expected to continue,” said TL Network’s Vice President Christine James, who has long overseen the organization’s operations in Canada when it was known as “To facilitate the creation of agent bios, numerous training opportunities are being offered to Members, ranging from online on-demand courses to live webinars, as well as in-person offerings that will be available at our 2017 International Conference, taking place May 1-5, 2017, at the Loews Royal Pacific Resort at Universal Orlando in Florida.”

Additionally, TL Network’s technology provides prompts to automatically alert agents that they have an online query, thus enabling the agents to expedite each request. The technology further helps agents increase the likelihood of prospects becoming clients and booking their travel with TL Network – the largest seller of luxury travel, cruises, river cruises and tours in the travel agency industry.

The additional travel agents participating in Agent Profiler, coupled with the new enhancements to the program, also will increase the Search Engine Optimization (SEO) for, helping TL Network Canada become the most recognized authority for booking travel directly with a travel agent.

According to Block, this is accomplished, in part, by:

  • Ratings and reviews. Many consumer decisions are driven, in part, by peer reviews.  This feature increases client engagement through online testimonials and star-ratings reflecting their experience in working with a particular agent. In turn, the peer reviews and recommendations validate an agent’s expertise and entice a new consumer to use that individual for their travel planning needs. A high number of well-rated agents increases the value of the TL Network brand image.
  • Travel content. With additional travel stories and blog content being added quarterly, including articles on destinations, specialty interests, travel tips and personal travel experiences of TL Network agents, provides a well-respected go-to resource for travelers.
  • Exclusive promotions. Exclusive promotions displaying on the website entices travelers and shows them the tremendous value in working with a travel agent who is part of one powerful and dynamic network that can pass the benefits of its high-volume bookings on to them in ways that smaller travel agency organizations are unable to provide.
  • Vivid photos and image galleries. Professional photography and inspirational images taken by TL Network travel agents displayed across enticing content pages and throughout specialized photo galleries allows travelers to envision their dream vacations through the eyes of an expert who has been there. Agents have the opportunity to upload unlimited travel images to enhance their profiles.

Travel agencies interested in learning more about TL Network, which has nearly 7,000 travel agencies and more than CDN $22 billion in annual sales volume throughout North America, and about the award-winning programs it offers agencies in leisure and luxury travel, business travel, destination weddings and honeymoon travel – as well as active and adventure travel – may visit Potential clients may visit

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About TL Network

TL Network assists millions of leisure and business travelers, annually, and is the largest seller of luxury travel, cruises, river cruises and tours in the travel agency industry. TL Network includes nearly 7,000 Associates and Member travel agencies locations in Canada and the United States, and represents more than CDN $22 billion in annual sales volume. TL Network’s award-winning Agent Profiler agent-locator, marketing, technology, supplier partnerships and educational programs are designed around our travel agents’ commitment to our vacation and business travel clients in providing a progressive approach toward each unique travel experience. TL Network Canada is a wholly-owned subsidiary of US-based Travel Leaders Network LLC, which is a Travel Leaders Group LLC company.