15 Oct New Identity Unveiled for Internova’s Premium Travel Division
Largest Collection of International Luxury Agencies and Advisors Named Global Travel Collection
New York, NY (Oct. 15, 2020) — Internova Travel Group has selected Global Travel Collection (GTC) as the new name for the division representing its recently combined high-service premium and luxury travel businesses, as well as its membership programs.
– Angie Licea, President of Global Travel Collection
“Global Travel Collection is the strongest collection of premium travel advisors in the world,” said Angie Licea, President of GTC. “This branding embodies an organization that is reinventing itself but is very committed to our legacy of incomparable support for our advisors and impeccable service to our world travelers.”
In May, Internova Travel Group CEO J.D. O’Hara announced a major reorganization at the company, formerly known as Travel Leaders Group. The restructuring included the creation of a single division focused on bringing together its high-service premium and luxury travel brands including Protravel International, Tzell Travel Group, Andrew Harper, In the Know Experiences, Colletts Travel, All Star Travel Group and R. Crusoe & Son. The announcement of the new name for this division was set for this month. The division will be known as Global Travel Collection, but travel advisors will continue to use these established brands under the GTC group of companies.
“Internova Travel Group is home to the finest and most successful group of travel advisors and agencies in the industry,” said O’Hara. “From our newly-named Global Travel Collection brand, together with Travel Leaders Group and ALTOUR, we are able to service all types of travel needs for all types of travelers.”
Licea said the new company brand identity reflects both the evolution of the division, as well as its vision for the future. “The new name recognizes that we are a collection of hundreds of highly successful and driven global travel entrepreneurs who take pride in their stellar reputations and industry leadership,” said Licea. “Our best-in-class advisors are industry authorities and influencers. They consistently purchase high-end inventory, including suites, villas and premium air travel, and we plan to build on that success.”
In September, Licea announced that while Protravel and Tzell Travel are merging into one organization, the two iconic brand names will continue to exist. Independent advisors may choose to use one of those names or retain and build their own brand.
“The name Global Travel Collection was born out of the realization that through our independent advisor model, we have hundreds of brands within Protravel and Tzell Travel with a wide variety of expertise and specialties,” said Licea. “The name Global Travel Collection honors the entrepreneurial and international nature of our organization. We are truly a global collection of brands and companies.”
To that end, Licea said, the leadership team is tasked with driving a new level of excellence and innovation to provide advisors with the support they need to run service-oriented businesses with sophisticated marketing opportunities.
The company is focused on ensuring that clients have access to the very best that travel has to offer through exclusive partnerships with travel providers and destinations for discerning travelers.
Advisors interested in learning more about affiliation with GTC can contact Joinus@GlobalTravelCollection.com.
About Global Travel Collection
Global Travel Collection (GTC) is the world’s largest collection of international luxury travel agencies, including the well-established networks of Protravel International, Tzell Travel Group, and Colletts Travel, as well as Andrew Harper, In the Know Experiences, All Star Travel Group and R. Crusoe & Son. GTC advisors and agencies are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. The combined global reach and leverage translates into value, recognition, and preferential treatment for its world travelers.